职业路径

葡萄酒和白酒行业是建立一个令人兴奋的,有意义的职业动态的,多元化和提供了许多机会。

此页面旨在提供介绍了一些在行业中可用的关键职位包括哪些内容可以从角色期望一个小结。 Descriptions are intended as a guide only. Every role and company is unique and may have different requirements.

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角色已分为三个主要方面:

  • 广告
  • 服务
  • 生产

商业角色

这些角色涉及到葡萄酒和烈性酒的采购,购买,销售和市场营销。

买方

买方的主要职责是从不同的位置源饮料价格进行谈判,并设定零售价格,同时考虑趋势和他们工作的市场需求。 This job suits someone with excellent product knowledge and tasting skills, combined with a good eye for detail, as buyers are responsible for keeping track of stock levels, importation, warehousing and quality control. In smaller firms, buyers tend to undertake a greater variety of tasks with less support, perhaps having sole responsibility for imported products. In larger firms there may be a team of buyers, each with their own area of expertise. Many businesses will recruit junior buyers with a view towards training them.

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销售 - 零售

有时也被称为商人这个位置是用于运行和维护从卖酒场所的主要负责人。 Their duties include taking orders in-store, by email, online and via telephone, organising deliveries to customers, sourcing and sampling new wines, hosting events, and merchandising shop space. This role requires excellent product knowledge and good tasting skills. The wine merchant will spend a lot of time on their feet on the shop floor – there can also be a lot of heavy lifting and long hours, so they need to be physically fit. This job would suit someone with a good instinct for sales, good customer service and interpersonal skills.

销售 - 批发

在批发方面,销售人员分为两组。 Telesales is office based and involves speaking to regular customers to take their orders. Field sales involves visiting customers; retail shops, pubs, restaurants, hotels and wine bars. Getting to know the customer and understanding their market is vital as are sound commercial skills. A wholesaler’s portfolio can contain a range of wines and spirits, from inexpensive offerings for discount retailers, to the finest of products sold through exclusive stores and hotels. Sales staff need strong product knowledge and to be able to communicate with a whole range of different buyers in order to succeed.

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品牌经理(营销部)

品牌经理负责创建在消费者中留下深刻印象,并提高产品的销量和市场份额,这是任何葡萄酒或烈酒产品的成功是至关重要的。 This job will suit someone who has good analytical and communication skills. You will be responsible for preparing and executing marketing plans and campaigns across relevant channels -strong presentation skills and networking abilities are needed. Companies may prefer candidates that have a bachelor's degree in marketing or similar. Experience in the drinks industry or in FMCG is highly regarded.

活动经理

对葡萄酒和烈酒业务的营销方面另一个重要的位置是事件管理。 This position is responsible for organising events to help market the brands in the company's portfolio. These may include tastings, trade and consumer exhibitions and shows. The events manager must work closely with the marketing department to identify the best events to participate in to market the wine or spirit brand, such as regional or national trade events. This role is often highly sociable and may be physically demanding and require travel or out-of-hours work.

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顾问

咨询可以采取多种形式,一切从生产到服务的建议。 Depending on their area of expertise, consultants can help to plan or improve marketing and sales strategies, position and manage brands, or even develop new and existing products or venues. Consultants should be effective communicators in order to build and maintain their connection to the industry, and once established must keep abreast of developments in the trade remain relevant and keep growing. Formal certifications and qualifications can help you stand out, and often provide validation crucial to gaining your clients’ trust.

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品牌大使

品牌大使是负责推广的产品或品牌的。 They contribute to brand success by forging meaningful industry relationships, then supporting existing and securing new clients. As the expert face of the brand, a brand ambassador is responsible for advocacy and education; delivering masterclasses and presentations and organising events, as well as trips for preferred influencers, in order to increase brand awareness and visibility. By monitoring and analysing the market, they report on sales and marketing activities to help shape plans for the future.

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服务角色

这些角色涉及的销售,并在餐饮环境葡萄酒和烈酒的服务。

调酒师

调酒师服务于酒吧,俱乐部,酒店,和其他持牌处所饮料和小吃。 With the increase in consumer sophistication, there is more demand for bartenders who are skilled in the art of mixing drinks, sometimes known as mixologists. Strong product and service knowledge is required to effectively prepare cocktails and advise customers on drink selections. The main responsibilities of the bartender include serving drinks and snacks, collecting payments from customers, restocking the bar, and washing and drying glasses. Shifts tend to be long and often include evenings and weekends. Bartenders therefore need to be flexible with their working hours. Ideally, the bartender will have strong communication skills, numeracy and physical stamina, as well as the ability to work well within a team and calmness under pressure. Many employers will look for applicants with previous experience of bar work, however, training for bar work is often done on the job. Some bars and pubs, especially those that form part of a large chain, may arrange for staff to work towards relevant qualifications.

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侍酒师

侍酒师是知识渊博的葡萄酒专业人士,在精致的餐馆,谁专门从事葡萄酒和烈酒的服务以及食品和葡萄酒搭配各方面的共同合作。 They help customers with their wine selection and may also buy wines and curate the wine list for the establishment in which they work. Sommeliers often work unsociable hours and spend a lot of time on the restaurant floor, so should enjoy being active. This is a great job for someone who is personable as you will meet new people every day and may also train other staff in your business. Qualifications in sommellerie and relevant experience will help you get an advertised job - many recruiters will seek candidates who have experience, but others may want junior sommeliers who can be trained on the job.

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服务员

服务员提供食物和饮料的客人在酒店,餐厅,俱乐部和类似机构。 Duties and responsibilities include taking restaurant reservations, setting and turning down tables and advising guests about their food and drinks choices. In establishments where there is not a dedicated sommelier or drinks service team, waiters may be expected to advise guests on their wine/spirit selections and serve these selections efficiently to guests. This may include appropriate glass selection, bottle opening and pouring. Waiters need to have a neat personal appearance while serving, which can be physically demanding. Good communication skills are essential and you should enjoy working as part of a team. There is no required training or experience to become a waiter, and many employers will want to train you according to their house style. Fine dining restaurants are likely to look for a candidate with previous experience.

税吏/许可

税吏是管理者,租户或公房(酒吧)的业主。 Their main responsibilities include account management, negotiating with suppliers, making sure the bar area is stocked and well maintained, making sure customers are served quickly, and training and supervising bar staff and kitchen staff. To be successful in this role, you would need to be good with numbers for handling cash and bookkeeping. You would also need to be prepared to work long hours. You can get into this job by working your way up from being a bar person, or by joining a management training scheme run by one of the larger pub chains. It will help if you have some experience of customer service and bar work.

葡萄酒和烈酒生产中的作用

葡萄栽培

Viticulturists负责小道消息的健康。 Duties include monitoring and controlling pests and diseases, deciding when to harvest and pruning during the winter months. Viticulturists tend to work closely with winemakers and may also liaise with grape buyers. They naturally spend a lot of time outdoors, therefore this role would suit someone who enjoys being active. Due to the level of expertise required for the job, a viticulturist will usually have a degree in viticulture or similar subject, or relevant experience.

葡萄园经理

葡萄园经理一般负责整个葡萄生长过程和管理的某一天到一天的基础上所有的葡萄园工作。 They will liaise with the viticulturist and supervise employees as well as carrying out viticultural duties themselves, such as maintaining records for vine performance. This job will suit you if you enjoy working with others and if you enjoy being active outdoors as many duties take place in the vineyard itself. Part of your job may include producing reports throughout the year, so you should have a good eye for detail. Vineyard managers usually have a relevant degree, such as in agriculture, or they will have relevant experience.

葡萄选择器

葡萄采摘节往往在收获期间涉及到采摘葡萄和葡萄装载集装箱。 Grape pickers may also be asked to sort grapes at the sorting table and help clean equipment used at the winery. Grape picking is a very active job and will suit someone with a good level of physical fitness. You may work all day, or just a few hours in the morning or at night, so flexibility in your work schedule is required. Grape pickers don’t need to have any particular educational background or training, though some wineries will prefer experienced pickers.

酿酒师

收获后,酿酒师将监督每一个葡萄酒酿造过程中,如破碎和压制葡萄和发酵。 They will make decisions that affect the character of the wine, especially regarding blending and ageing. Winemakers work with viticulturists and vineyard managers before harvest time, and lab technicians during the winemaking process, so this role requires someone who has good interpersonal and communication skills. Winemakers are usually expected to have a strong background in wine through experience or a university degree. They need excellent understanding of chemistry, as well as a strong sense of smell and taste.

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酒窖技师

酒窖技术人员安装和维护,用于创建葡萄酒和烈酒的设备。 On-trade establishments also require specialist equipment, so cellar technicians may work full-time in large-scale production centres, such as a distillery, or at places such as pubs and bars on a more ad hoc basis. Cellar technicians need to be physically fit and alert to health, safety and hygiene issues. The job usually includes planning and carrying out installations, maintenance, fault-finding and repair work, so a lot of time is spent being active. A lot of the required training takes place on the job, but ideally you will already be comfortable handling power tools.

酒厂工人

这个位置集中在酿酒的技术和科学的一部分。 Some of the responsibilities include racking, clarifying and blending of the wine, keeping inventory of the cellar supplies, and maintaining the sanitation of the wine storage tanks. The job requires good interpersonal and communication skills, especially during the harvest which is the busiest time of the year. You should be able to do manual work and the ability to work quickly and reliably is a plus. This job does not have any formal prerequisites and is generally viewed as an excellent place to start if you want to get into the wine trade.

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实验室技术员

实验室技术人员进行常规化验,并进行各种技术支持功能,帮助酿酒师。 Day-to-day tasks include running wine samples through the lab, testing and adding ingredients, and working on the wine press. The job role requires that you be flexible with your working hours as shifts can sometimes be irregular, particularly during the harvest period. The job is also physically demanding and requires continual concentration. Lab technicians need a degree in applied science, such as wine science, due to the high level of scientific understanding required.

蒸馏器

蒸馏器的主要任务是,如杜松子酒,威士忌,在期望的风格和特定品质的创造精神。 In many cases, they will oversee the production of the spirit from start to finish, and so will liaise with many different people throughout the process, ranging from the people who farm and deliver the base product to lab technicians. Ideally a distiller will have a science-based qualification, as the job requires an in-depth understanding of chemistry. However, many larger employers will encourage their employees to learn as they go, so long as they show skills required for other aspects of the job.

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